Monday, July 14, 2014

Determining Your Image As An Artist: Start With Who You Are As A Person!

Photo by Next Best Band (Creative Commons)
A couple of weeks ago, I came across an article that resonated with what we do here at paNASH Style, entitled "A Guide To Taking That Step From Just Making Music To Going Pro" (published on and written by Clyde Smith). It's for all those musicians out there who are serious about music as a career.

The post highlights an excerpt from The Ultimate Guide To Music PR by Jeremy Sylvester of Urban Dubz that talks about how solo acts and bands can determine their image and style. It reiterates what we believe here at paNASH Style in that you shouldn't try to be something you're not. Instead, you should always aim to be the best version of yourself.

We believe this means you have to be able to first articulate who you are, both as a person and as an artist, before you can improve upon the visual part of your image. Once we're able to help you define and package your message concisely, then we as a team (yes, you the artist are part of this team!) can create a look for you that is authentic to you and your music.

I love the DIY Tip Sylvester shares in his guide because he's right! You don't have to spend a lot of money on clothes:
Money doesn't necessarily buy style, so don't spend ridiculous amounts of money on clothes when you are starting out and have limited funds; look at your stage clothes as costumes and be thrifty when you source them. Sometimes charity shops throw up fantastic vintage bargains that will look unlike other mainstream clothes on the market, allowing you to look unique.
Next week we'll look at another part of image and branding: choice of color schemes for clothing, artwork, web site, etc. Stay tuned!

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