Monday, January 13, 2014

Developing a Brand for Your Music

paNASH Style clients, Matty T Wall, Frances Drost, Bethany LaPrade, CrossTie, recording artists, branding
paNASH Style Clients

The past couple of weeks I've been pouring over blogs and articles on how to have a successful new year. Most of these articles are written for musicians on ways to have a more successful music career in 2014, including topics such as how to monetize your music and more.

One CyberPR article in particular that listed the top five ways you can create an unstoppable career in 2014 caught my eye. The number two item in their top five list was "have an incredible brand." Do you know why this particular item stood out to me? Because the advice given is the very thing I work on with my clients. Here's what it had to say:
If you’re going to be successful in today’s time it’s no longer just about the music. You need to connect. We live in a society that’s controlled by the Internet and people expect transparency. Also, they don’t latch onto chaos. If you don’t have a brand that’s clear, consistent, authentic and connects, your career will not reach the heights you hope it will. It will actually become harder for you to make meaningful strides. Who are you? What do you stand for? What’s your music about? What’s authentic and incredible about you? Take some time this year to create answers to these questions. Your fans will not get behind chaos so creating a foundation for yourself will help you connect with your music and your fans better. It will also position you as an artist that has their S$#@ together!
The questions listed in this quote are the very questions I work with my clients on as one of the first steps of the imaging process for musicians. For me to be able to build an image for you as an artist, I have to have the answers to these questions so I am creating in image that is authentic and consistent with you and your music. But since those are some deep and heavy questions, some musicians who are still just starting out need some help with answering those questions. My approach to image consulting along with my degree in psychology and background in career advising equips me with the ability to help my clients process these questions and guide them in articulating their own answers to them.

Are you finding it a challenge to answer these questions? We can help you! Often our clients find that the help we provide in this area prepares them for other situations such as media interviews and meetings with potential labels or publishers. So if this is an area where you need to, as the article says, "get your S$#@ together," maybe it's time to send us an email to set up an initial consultation. We look forward to hearing from you soon!

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